Lustre is an internal R&D project made with Rech Studio, exploring the hidden beauty of hair care at the molecular level. We imagined what happens when nourishing molecules meet a strand: particles drift, connect and bond, wrapping the fibre in light until it starts to glow.

We kept the visuals abstract rather than literal. Soft, liquid motion, glossy surfaces and slow, graceful interactions turn science into something sensory. It’s a study in how simulation and rendering can make care, strength and shine feel visible.

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Lustre

For Jazoor, we turned fragrance into motion. In collaboration with Rech Studio, We built particle simulations that show the scent as something you can see: fine particles rise, swirl and gather around the bottle, then dissolve into soft trails, the way a perfume opens up in the air.

Each simulation was tuned to feel delicate and luxurious, with slow, deliberate motion and close attention to light, depth and texture. The final renders keep the bottle as the hero and let the particles carry the mood, giving the brand a visual language that feels elegant and quietly alive.

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Jazoor 16x9 4k (00617)

Jazoor

For the __Norton UK__ teaser, I was responsible for creating the suspense and visual tension that drives the film. The concept centers on the audience anticipating what is forming, and my work focused on bringing that anticipation to life through simulation and look development.

I developed simulations that control the emergence of intricate forms, including the fine, layered structures reminiscent of carbon fiber weaving. Each element evolves organically, giving a sense of depth, texture, and motion while remaining controlled within the frame.

In lookdev, I refined materials, lighting, and shading to enhance the tactile and cinematic quality of the visuals. The combination of precise simulations and detailed material work allowed the teaser to build intrigue, slowly reveal complex structures, and deliver a striking, suspenseful visual experience.

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Norton - Resurgence

Norton Resurgence

I had the opportunity to collaborate with a wonderful team of creatives on the Vivo X200 FE project. My role focused on 3D motion graphics and look development, crafting visually engaging elements that aligned with the brand’s vision and storytelling. From concept exploration to final renders, I worked on bringing design ideas to life with precise motion, refined aesthetics, and a strong attention to detail — ensuring every shot supported the overall visual narrative.

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Vivo X200FE

For the Vivo V50 Rose Red launch, I worked on a series of water and rose-inspired simulations, bringing elegance and fluid motion to the commercial. The sequence begins with a blooming rose, its petals gracefully detaching and floating through the air. A single petal lands gently on the phone’s screen, creating a soft, cinematic moment. The phone then makes a dynamic splash into a vase, a simulation I crafted to highlight its waterproof capabilities, with ripples spreading outward in a mesmerizing flow. Finally, the phone rises smoothly from the water, surrounded by floating rose petals, blending realism with a dreamlike aesthetic.

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Vivo V50 Rose Red

I had the opportunity to work on Vivo’s 3D commercial for the launch of the Vivo V50 Starry Night, India’s first smartphone with 3D-Star Technology. Inspired by the mesmerizing Starry Night theme, the commercial featured a stunning blue-hued phone, complemented by an artistic water splash simulation that I created. The simulation was designed to enhance the phone’s celestial aesthetic, blending fluid motion with a cosmic, dreamy ambiance.

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Vivo V50 : Starry Night

The Vivo V40e video captures the elegance of the Royal Bronze edition, blending luxury with advanced technology. Featuring captivating fluid simulations and liquid metal effects, the visuals evoke a sense of fluidity and refinement. The flowing bronze elements dynamically shape and highlight the phone’s sleek contours, seamlessly merging with its pro-level design. Each simulation enhances the luxurious aesthetic, creating an immersive experience that emphasizes the sophistication and craftsmanship behind the device.

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Vivo V40e Royal Bronze

This project explores the fluid dynamics of molten gold interacting with solid objects, emphasizing the luxurious, dense flow of a metallic liquid. The reflective and viscous properties create captivating visual effects as the gold clings to or transforms the objects it encounters, blending realism with artistic fluid motion.

__Potential Use for Brands__:
Luxury brands can leverage this concept in ads to symbolize opulence, transformation, and elegance, making it ideal for high-end products, jewelry, or exclusive promotions where the fluidity of gold conveys prestige and exclusivity.

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Dripping Gold

In this captivating VFX project for Prairies and Petals, in a stunning drone shot of Toronto idea was to transform it into the visual, where parachutes gracefully carry rose arrangements over the city's skyline. This surreal and elegant display brings together nature and urban beauty, symbolizing the delicate balance between the brand's floral artistry and the vibrant energy of the metropolis.

Prairies and Petals: Aerial Elegance Over Toronto

The purpose of this 3D video for the launch of "Introspect" collection by TheRealB, the concept of reflection is brought to life using mirrors, symbolizing self-exploration and style. Male and female mannequins showcase the outfits as they walk through a barren land, each step transforming the surroundings with vibrant flowers that match the prints on their clothing. The scene emphasizes the harmony between fashion and nature. The female mannequin exudes chic elegance, adorned with a striking golden necklace, adding a touch of luxury to the captivating transformation.

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TheRealB - Introspect Collection

TheRealB Final

In this Mixed reality video, the idea was to skillfully transform original footage of an empty street into a luxurious scene. Through detailed visual effects, a luxury truck carrying premium rose arrangements is added to the footage, along with a sleek Rolls-Royce escorting the truck. The VFX work seamlessly blends these elements into the original scene, turning a plain street into a sophisticated and captivating visual experience.

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Prairies and Petals Convoy

Prairies And Petals

Vivo V40 Pro 3D Video Launch, As an FX artist,my role was developing realistic water simulations to elevate the visual storytelling of the project. Focused on showcasing the innovation and sleek design of the Vivo V40 Pro, my role involved creating dynamic fluid effects that added a sense of elegance and fluidity to the presentation. The result was a captivating and immersive launch video that effectively highlighted the product’s advanced features and cutting-edge technology.

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Vivo V40 Pro : Ganges Blue

Vivo V40 Pro Ganges Blue

For the Pursue Hard Seltzer Animation project, I contributed to create a vibrant and dynamic visual experience that captures the brand's refreshing essence. Using a combination of lively colors, fluid simulations, design elements, we brought the effervescent character of Pursue Hard Seltzer to life, highlighting its modern appeal and unique flavor through captivating 3D motion design

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Pursue Hard Seltzer Bottles

This 3D project involved creating a visually compelling video for Ariel with a focus on environmental realism and dynamic effects. The project required the meticulous removal of dirt and debris from the scenes to achieve a pristine appearance. Additionally, advanced water simulations were implemented to produce fluid and lifelike water interactions, enhancing the overall realism and visual impact of the video. These elements combined to deliver a high-quality, immersive viewing experience.

Project showcase